Blago is a mental health app that aims to help people cope with anxiety. It’s created with the help of psychologists
My main task was to create illustrations for the introductory part of the app. To do this, I created a character and a story that introduces the program.
I made a couple of concepts. You can see the sketches of one in the first and second picture. We chose to show the journey through the course using a single character. That way it functions as a mascot throughout the app. Where the character becomes a familiar, and trusted persona of otherwise abstract application. . Since the main target audience of the app are women between 20 to 35 years old, we chose a girl character.
Through the metaphor of plants, jungle and thickets, we portrayed the state of anxiety that the app helps to combat.
See more of my projects
Illustrations for Magazines, Web and Social MediaMagazine Illustration
Children's book animal illustrations – Cliff the KoalaBook Illustration
Brand mascot design – Theodor the SealBook Illustration
Package design for eco-friendly accessoriesProduct Illustration
Chalk Board DrawingProduct Illustration
Baby development milestones by monthProduct Illustration
Sunday Sketch BrunchProduct Illustration
Book illustrations – Quite EveningsBook Illustration
Animal-themed Children's Simple Recipes CardsBook Illustration
Julia van der Bos © 2023
Julia van der Bos © 2021